Why Video Content?

You may be wondering.. I have a good website, I have good photos of my products, why do I need video content? I will answer that question with one helpful statistic. According to HubSpot, video content drives 300% more traffic to your business and converts more leads to sales. Optinmonster reported that Video Marketers receive over 66% more qualified leads per year. 

How does video content have such a big impact? Video content is all about storytelling. Video draws in your audience's attention at a much higher rate than a simple photograph or block of text. Having a paragraph explaining what your company is all about is good, but who actually reads through the entire paragraph? Replace that paragraph with a creative video that SHOWS what your company is all about and suddenly your audience has a reason to connect with your brand. Don’t just tell your audience who you are and what you do - SHOW them. 

Video is a great tool to combine with other forms of content and is complementary in nature. Weaving high-quality video content not only helps tell your story but also improves SEO and overall time spent on your web page. Video content makes page visitors want to stick around and see what else you have to offer. 

Final note: The average adult attention span has dropped to 8 seconds in 2021 - make those 8 seconds count.